Cinematic Digital Experience
A visually immersive Next.js portfolio for a premium Edinburgh photographer, blending editorial aesthetics with high-performance architecture.
Role
Technical Strategy & Full Stack Engineering
Timeline
4 Weeks
Key Technologies
Elevating the Visual Narrative
In a saturated photography market, standard galleries are invisible. FramesbySanjo required a platform that wasn't just a container for images, but an extension of the artist's cinematic vision—where the website itself performs with the same elegance as the photography it showcases.
The Bottleneck
The client needed to launch a brand new identity ('FramesbySanjo Begins') in 2025. The challenge was to create a 'Timeless & High-End' feel on the web. A standard template would feel cheap and disconnect the user from the 'Cinematic' promise of the brand.
The Reality
We engineered a bespoke 'App-Like' experience using the Next.js App Router. By treating the browser window as a canvas, we implemented smooth inertial scrolling and page transitions that mimic the flow of a movie, ensuring the digital experience mirrors the 'Cinematic Memories' the client sells.
"We didn't just build a portfolio; we engineered a digital gallery where every interaction feels like a frame in a film."
Technical Execution
A breakdown of the core systems engineered to deliver performance and scalability.
Motion & Interactivity
- Implemented Lenis for smooth, inertial scrolling, removing the 'jarring' feel of standard browser scrolls.
- Orchestrated complex timeline-based animations using Framer Motion for parallax effects.
- Built custom 'reveal' transitions for text elements to mimic film title sequences.
Modern Component Architecture
- Developed a reusable, responsive Bento Grid component for the Services and Portfolio sections.
- Created a 'Glassmorphism' design system using Tailwind CSS utilities.
- Fully typed codebase with TypeScript to ensure reliability and maintainability.
SEO & Accessibility
- Structured semantic HTML5 with proper heading hierarchies for screen readers.
- Integrated dynamic metadata generation for every route to ensure keywords are indexed correctly.
- Optimized images using next/image with responsive sizes props to prevent layout shift.
Visual
Architecture
A curated selection of key platform interactions.
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The Value.
FramesbySanjo is now positioned not just as a service, but as a brand. By intertwining technical excellence with artistic design, we provided a platform that will scale with the client's journey from their 2025 launch and beyond.
Sub-100ms Page Transitions
100% Audit Score
Zero Layout Shift