Corporate Digital Legacy
A robust, animation-rich corporate identity website for one of India's leading steel manufacturers.
Role
Frontend Development (via Brandlifté)
Timeline
2 Weeks
Key Technologies
Strategic CollaborationWith Brandlifté
Executed in strategic alliance with Brandlifté. This partnership bridged the gap between creative vision and technical reality, delivering a seamless 'Design-to-Code' experience that translated Minar's industrial authority into a high-performance digital asset.
Agency Benefit
"Zero operational overhead. Brandlifté captured 70% of the project revenue as margin. Our efficiency-driven B2B model absorbed the heavy lifting, allowing the agency to scale profitably without inflating client costs."
Steel Strength, Digital Sophistication
Minar TMT needed a digital presence that matched their market dominance. We moved them from a static catalogue to an immersive, narrative-driven brand experience that educates visitors on their advanced 'Tempcore' technology while showcasing their vast corporate legacy.
The Bottleneck
Minar already had a website, but it was slow, outdated, and failed to reflect their market stature. The steel industry is often perceived as 'static', and their previous site reinforced this. They needed a complete overhaul to communicate complex technical advantages and handle B2B inquiries efficiently.
The Reality
We needed a site that felt alive. We utilized parallax storytelling, interactive timelines, and fluid micro-interactions to make the heavy industrial content feel light, engaging, and premium.
"Forging a digital legacy as strong as the steel they manufacture."
Technical Execution
A breakdown of the core systems engineered to deliver performance and scalability.
Dynamic Quote Engine
- Built a custom 'Get a Quote' calculator allowing contractors to input specific steel requirements (8mm, 10mm, etc.).
- Implemented real-time unit conversion (kg/tonnes) for accurate estimation.
- Seamlessly integrated with the backend to deliver precise B2B leads directly to the sales team.
Animation Engine
- Integrated AOS (Animate On Scroll) to choreograph element entrances.
- Content builds itself as users scroll, mirroring the construction theme.
- Ensured smooth performance even with heavy DOM manipulation.
Interactive Parallax
- Engineered a custom multi-layer parallax section for the 'Tempcore' visualization.
- Individual image layers move at different velocities for a pseudo-3D effect.
- Highlights the core strength and composition of their TMT bars visually.
Responsive Navigation
- Developed a hybrid navigation system with a clean mega-menu for desktop.
- Implemented a highly optimized drill-down menu for mobile users.
- Ensures architects and contractors can access technical specs anywhere.
Visual
Architecture
A curated selection of key platform interactions.
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